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Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara – Beet.TV
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Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara – Beet.TV
CANNES – Instacart is leaning heavily into measurement, attribution and advanced technology as retail media networks face growing demands for transparency and incremental performance. That was the message from Morgan O’Hara, senior director of food brand partnerships at Instacart, in an interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “We have a bit of a framework and it’s really been evol…
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