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Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt – Beet.TV
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Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt – Beet.TV
CANNES – Marketers should stop settling for “decent” results and instead push for greatness by eliminating inefficiencies and rethinking how they measure success, says Jeremy Cornfeldt, president of performance marketing firm Tinuiti. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Cornfeldt laid out the company’s approach to cutting waste and maximizing impact for brands. “Our ‘Love Growt…
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