Brainiest.AI: How Marketers Can Use AI To Improve Strategy And Content Quality

How Marketers Can Counter The Decline In Time Spent Shopping - Branding Strategy Insider

There has been a steady erosion of time spent shopping over the course of this century—since roughly the take-off point of digital media, social platforms, and Big Data. This trend is likely to continue, and it is not unexpected. Online shopping, particularly mobile shopping and social commerce, has been touted for efficiency. But speed comes at a price, which is an ongoing decline in the time consumers spend with marketing and retail. The era a…

Brainiest.AI: How Marketers Can Use AI To Improve Strategy And Content Quality

With a career that bridges scientific research and strategic communication, Emily Goble, Chief Marketing Officer at Brainiest AI, brings a rare blend of analytical thinking and creative execution to AI-powered marketing. In this article, Emily shares how marketers can use AI to work smarter, without falling into the trap of generic content or wasted tools.