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Bmw Explores the Blur of Movement to Make You Feel the Pleasure of Driving
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BMW Spain unveils Moving Landscapes, a branded campaign designed by Serviceplan Spain. Launched in Spain at the end of January, this speech is deployed in press, digital and display. Without highlighting a specific model, BMW chooses to explore the pleasure of driving through a visual and sensory approach, far from traditional product demonstrations. With Moving Landscapes, BMW voluntarily moves away from performance-oriented advertising mechani…
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