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Bluefrog closes as founder slams charities' AI obsession - DecisionMarketing
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Bluefrog closes as founder slams charities' AI obsession - DecisionMarketing
Bluefrog Fundraising, the third sector agency which can trace its roots back nearly 28 years, is shutting up shop after what founder Mark Phillips calls “fundamental shifts” in charity marketing, including an obsession with AI and a pointless drive to target Millennials. The agency was originally launched in 1997 as Bluefrog Ltd and over the years has worked for the likes of Care International, Childrens’ Society, Marie Curie Cancer Care, WSPA a…
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