US Edition
Blue Moon, the Orange-Flavored Beer, Is Being Turned Into a Lip Balm
- On June 11, Blue Moon and eos introduced a special collaboration lip balm featuring Valencia Orange flavor, available exclusively online in the U.S. for adult fans.
- The collaboration builds on Blue Moon's signature Valencia orange garnish, creating a citrus-flavored balm aimed at fans aged 21 and older.
- The lip balm is made with eco-friendly natural components including moisturizing butters and oils that help keep lips soft and hydrated throughout the day.
- Priced at $4.99, Courtney Benedict of Molson Coors stated, "The Valencia Orange is as much a part of Blue Moon’s identity as it is a garnish."
- The partnership intends to extend Blue Moon’s citrus experience beyond the drink, promoting the balm via social media, events, and influencer marketing while supplies last.
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Blue Moon and eos put the Valencia orange taste on everyone’s lips - Brand Innovators
Beer brand Blue Moon and beauty brand eos are teaming up for a summer collaboration to put the beverage’s traditional Valencia orange garnish on everyone’s lips. The brands have come together to create Blue Moon x eos Valencia Orange Lip Balm, so those craving a Blue Moon can bring the flavor to their drink even when they don’t have an orange immediately available. The limited-edition product is housed in eos’s iconic sphere – making it look l…
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Total News Sources14
Leaning Left3Leaning Right0Center6Last UpdatedBias Distribution67% Center
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- 67% of the sources are Center
67% Center
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C 67%
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