Bloom Cracks Open New Campaign for Radio Nova

Bloom Cracks Open New Campaign for Radio Nova

Radio Nova has unveiled a bold new marketing campaign to promote its hit breakfast show, Morning Glory with PJ Gallagher and Jim McCabe. The cheeky campaign, created by Bloom Advertising, features the irrepressible duo reimagined as boiled eggs. Called a “A Pair of Mad Yolks”, the campaign captures “the energy, humour, and complete unpredictability that have made PJ Gallagher and Jim McCabe a staple of morning routines across Dublin and beyond. …