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Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation - Demand Gen Report
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Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation - Demand Gen Report
Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about closing deals. Companies are increasingly extending incentive compensation beyond sales to teams like finance, HR, and marketing, recognizing that everything from talent acquisition to lead generation to customer succes…
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