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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • On Wednesday, Sept. 9, Apple unveiled the iPhone Duo, its first foldable smartphone, at the Steve Jobs Theater during the "Surprise and Shine" event.
  • CEO John Ternus led his first major keynote after succeeding Tim Cook, marking Apple's entry into the foldable market dominated by Samsung and other competitors.
  • The iPhone Duo starts at $1,999 for the 256GB model, with pre-orders opening Oct. 16 and availability beginning Oct. 23, making it Apple's most expensive iPhone ever.
  • Powered by the A20 Pro chip, the Duo incorporates Apple Intelligence and iOS 27, which includes Split View multitasking adapted specifically for the foldable's dual displays.
  • Foldable phones accounted for about 1.5% of the 2024 smartphone market, but Apple's entry with the iPhone Duo signals potential industry disruption in this emerging category dominated by Samsung.
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Seven years after its competitor Samsung, Apple is investing in the market for foldable phones with the iPhone Duo, unveiled on Wednesday.

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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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