Former Swansea City Ballboy Kicked by Eden Hazard Sells Company for £500 Million
The founders could each receive more than £100 million as Au Vodka’s sales reached £83 million and pre-tax profit hit £6.7 million last year.
- On Monday, U.S. firm Sazerac announced a "binding agreement" to acquire Swansea-based Au Vodka in a deal worth up to £500 million, including future payments.
- Co-Founder Charlie Morgan started the Welsh spirits brand with Jackson Quinn in 2015, 13 years after a 2013 League Cup incident with Chelsea star Eden Hazard brought him international attention.
- The company, known for its gold bottles, saw turnover jump 27.3% to £82.8 million in the year to April 2025, driven by endorsements from Floyd Mayweather and YouTuber-turned-boxer Jake Paul.
- If the transaction closes "within weeks" as expected, Morgan and Quinn are each projected to receive more than £100 million, though the deal remains subject to regulatory conditions.
- Sazerac, which also owns Southern Comfort and BuzzBallz, aims to deepen its presence in the United Kingdom through this acquisition, expanding its global spirits portfolio.
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Charlie Morgan, who has rekindled his relationship with the Belgian veteran ace, has accepted a €600m offer to sell the spirits business he founded in 2015.
Former Ballboy Charlie Morgan, Kicked by Eden Hazard in 2013, Set for £100m Payout From £500m Vodka Sale
Charlie Morgan, the former Swansea City ballboy who became widely known after being kicked by Chelsea star Eden Hazard during a 2013 League Cup match, could receive more than £100 million if the proposed sale of his drinks company Au Vodka goes ahead. Morgan, now 30, co-founded the Welsh spirits brand with childhood friend Jackson Quinn in 2015, two years after the touchline incident brought him international attention. Sky News reports that Au …
Former Swansea City ballboy Charlie Morgan, kicked by Eden Hazard in 2013, set to sell £500 million Au Vodka empire for reported £100 million payout
UK News: A former Swansea City ballboy who became internationally known after being kicked by Eden Hazard during a controversial football match is now on the v.
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