AKQA Names Accenture Song's Baiju Shah Global CEO

AKQA Names Accenture Song's Baiju Shah Global CEO

The exec joins following a significant restructuring and the departure of founder and former CEO Ajaz Ahmed.

Baiju Shah, new global CEO of AKQA

Baiju Shah has been named the new Global CEO of AKQA, WPP’s design and innovation company. Coming from Accenture Song, he will now lead AKQA, bringing a fresh strategy focused on technology and Artificial Intelligence. Prior to Shah’s appointment, the role of interim president of AKQA was held by Stephan Pretorius, WPP’s Chief Technology Officer. Shah’s arrival signals a new chapter for the company, which aims to strengthen its focus on large-sc…

Baiju Shah appointed global CEO of AKQA, WPP's design and innovation agency

Baiju Shah has been appointed global CEO of AKQA, WPP’s design and innovation agency, following his departure from Accenture Song where he served as Global Chief Strategy Officer. Shah’s appointment reflects WPP’s strategic focus on fusing creativity with expertise in AI, data and technology. He steps into the role as brands increasingly look to harness cultural shifts and emerging technologies to fuel growth and engagement. “AKQA has always sto…

Accenture Song Exec Baiju Shah Named AKQA Global CEO

Accenture Song co-founder jumps ship to WPP & AKQA. Admits his a deep longing for acronyms not incidental in his decision.

WPP reveals new global CEO of AKQA

WPP has named Baiju Shah as the new global CEO of AKQA.The announcement:WPP today announced the appointment of Baiju Shah as the new global CEO of AKQA, WPP’s design and innovation company. Baiju joins from Accenture Song where he was most recently global chief strategy officer. His appointment reflects WPP’s mission to deliver outstanding creativity […]

WPP appoints Baiju Shah as global CEO of AKQA

New Delhi: WPP today announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP's design and innovation company. Shah joins from Accenture Song, where he was most recently Global Chief Strategy Officer. WPP said that Shah will lead AKQA at a time when clients look to turn rapid cultural change and AI into new opportunities. It added, “His deep expertise across creativity, strategy, technology, and AI will help brands capture this…