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Bad Bunny’s Label Wins a Cannes Lions Grand Prix

Summary by Adweek
Other Entertainment Grand Prix winners include Hyundai, Clash of Clans, and Mercado Livre.

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The campaign for the release of the album "Debí Tirar Más Fotos" by the singer Bad Bunny won the only Grand Prix of the category Entertainment Lions Music during the Cannes Lions 2025. Titled "Tracking Bad Bunny", the craft signed by DDB Latina Puerto Rico is a love letter to the native country of...

The Cannes Lions International Creative Festival 2025 once again became the most important meeting point for ideas that are shaping the future of communication. In this edition, Puerto Rico shone with its own light as it rose with the coveted Grand Prix in the Entertainment Lions for Music category, thanks to the innovative “Tracking Bad Bunny” campaign created by the DDB Latina Puerto Rico agency. The campaign, developed in partnership with Spo…

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Adweek broke the news in on Tuesday, June 17, 2025.
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