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Back-to-School 2025: New SuperAwesome Research Reveals Kids Now Drive Global Spend, Discovery, and Decision-Making

Summary by Roastbrief US
NEW YORK & LONDON – 19 JUNE 2025 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has shared the findings of a new global study which delves into how Gen Alpha/Z influence spending, discovery, and product choice across the critical back-to-school (BTS) shopping season. The ‘BTS 2025: New Rules of Youth Influence, Spend & Discovery’ reports explore emerging shopping behavior across the US, UK, France, and Germany.…
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Roastbrief US broke the news in on Thursday, June 19, 2025.
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