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Back Market Expands Its Campaign to the Press
Summary by lareclame.fr
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Back Market continues its series "Flambant vieux" with a third wave, this time on paper. After the display, the campaign has been installed in the French press since the beginning of July, with insertions in Society, Psychology Magazine, Les Inrocks, Public, So Foot, Telerama, Le Nouvel Obs or even Courier International. A way to make a common message resonate: "Prefer the reconditioned" within a very different universe, without ever losing sigh…
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