B2B SaaS Content Strategy That Closes Deals
Just getting a prospect to see a demo takes long enough. There’s got to be some kind of shortcut on the journey from a demo to a closed deal. Right? Right? Unfortunately, there’s almost always considerable effort involved in getting someone to sign off on a significant technology investment, even if it’s a referral from an existing customer. According to research from HockeyStack, the average close rate within B2B SaaS sits at just 21%. At least…
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1 Articles
B2B SaaS Content Strategy That Closes Deals
Just getting a prospect to see a demo takes long enough. There’s got to be some kind of shortcut on the journey from a demo to a closed deal. Right? Right? Unfortunately, there’s almost always considerable effort involved in getting someone to sign off on a significant technology investment, even if it’s a referral from an existing customer. According to research from HockeyStack, the average close rate within B2B SaaS sits at just 21%. At least…
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