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Avid and Google Cloud Partner to Bring Agentic AI into Media Production Workflows
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Avid and Google Cloud Partner to Bring Agentic AI into Media Production Workflows
Avid and Google Cloud have formed a strategic partnership that will see the two companies collaborate to incorporate Generative and Agentic Artificial Intelligence technology into professional media editing software. This marks a significant change in the way that films and television productions are edited. Through this collaboration, which incorporates Gemini models and Vertex AI from Google, Avid’s products including Avid Media Composer and A…
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