Authenticity over optics: The right way to approach multicultural marketing

Authenticity over optics: The right way to approach multicultural marketing

Authenticity in multicultural marketing is not just a buzzword; it is the foundation of any successful brand strategy that seeks to connect with diverse audiences. Many companies fall into the trap of performative inclusivity, where campaigns are designed for optics rather than genuine engagement. Consumers today see through these efforts, and the backlash can be In their multicultural marketing efforts, many companies fall into the trap of perfo