Aurelia and Ananya Panday Launch #HameshaTrending Campaign with Spring Summer ’26 Collection

Aurelia and Ananya Panday Launch #HameshaTrending Campaign with Spring Summer ’26 Collection

Mumbai: Aurelia, a women’s ethnic wear brand from the house of Aditya Birla Fashion and Retail Limited, has launched its Spring Summer ’26 collection under the vibrant #HameshaTrending campaign, featuring Bollywood actor Ananya Panday. The campaign reinforces Aurelia’s positioning as a go-to destination for trend-forward Indian wear. Long recognised for catering to young, fashion-conscious women who seek contemporary styles rooted in Indian aest…

Aurelia launches SS’26 collection with Ananya Panday fronting #HameshaTrending campaign

Aurelia, one of India’s most loved women’s ethnic wear brands from the house of Aditya Birla Fashion and Retail Limited, strengthens its position as a go-to destination for contemporary Indian wear with the launch of its Spring Summer ’26 collection under the vibrant #HameshaTrending campaign, starring Bollywood actor Ananya Panday. The brand has long been a preferred choice for young, fashion-forward women who want to stay current while remaini…