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Audience Engagement Strategy for Publishers
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Audience Engagement Strategy for Publishers
A story that goes viral is a happy accident, not a strategy. Editors and reporters may hope certain articles perform better than expected, but when they do, it’s probably due to external factors they can’t control. Maybe the story was shared on social media by an influencer with a huge following. Perhaps it tapped into a current event or trend that was already popular with audiences. Whatever the cause, “going viral” is often ill-defined, especi…
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