Athletes Are the New Rockstars

This interview is part of our special sports issue In just eight years, Bros. Agency (AustraliaGAD group) has established itself as one of the most singular French sports marketing agencies. Founded by Christophe Quiquandon, former executive of Nike, the agency relies on a rare triptych: a strategic advisory activity for brands, a management unit dedicated to some thirty top athletes, and a proprietary media, Bros Stories, thought to be a natura…