Asos Rolls Out New Loyalty Scheme for UK Shoppers - Retail Gazette

Asos battles backlash with launch of UK loyalty scheme - DecisionMarketing

Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over excessive returns by launching a new UK loyalty club offering “exclusive benefits and experiences”. Asos World will be offered to customers in four tiers: Stylist, free to join; Curator, for customers with a £100 annual spend; Icon, for customers with a £350 annual spend; and A-Lister, for customers with a £750 annual spend. Those wh…

Asos rolls out new loyalty scheme for UK shoppers - Retail Gazette

Asos has rolled out its new tiered loyalty programme, rewarding shoppers with exclusive benefits and experiences every time they shop. Asos.World, which was first trialled in March, offers members early access to new collections and sales, as well as priority back-in-stock alerts. Customers are able to sign up for free to join the programme’s Stylist tier, while those who spend between £100 and over £750 annually on the retailer’s website will b…

Asos launches loyalty programme for UK customers - InternetRetailing

Asos has introduced ASOS.WORLD, its new loyalty programme for UK customers, following a successful trial that began in March. Designed to evolve the way Asos connects with its customers, the scheme offers exclusive benefits and experiences, from early access to collections and priority back-in-stock alerts, to invites to exclusive events and early access to sale. The programme features four tiers: Stylist is free to join; Curator has an £100 ann…