Competition Bureau Releases Final Anti-Greenwashing Guidelines - Food In Canada

Competition Bureau releases final anti-greenwashing guidelines - Food In Canada

The Competition Bureau has released its final anti-greenwashing guidelines after considering more than 400 responses to the legislation that took effect about a year ago. “While a lot of the feedback in the submissions is reflected in the final guidance, some is not,” the bureau said in a backgrounder accompanying Thursday’s announcement. For instance, some suggested the guidelines spell out for businesses exactly what environmental claims they …

As regenerative agriculture gains momentum, report warns of 'greenwashing'

Billed as a type of food system that works in harmony with nature, “regenerative” agriculture is gaining popularity in US farm country, garnering praise in books and films and as one of the goals of the Make America Healthy Again movement associated with new Health and Human Services Secretary Robert F. Kennedy Jr.Proponents of regenerative farming say the practice can mitigate harmful climate change, reduce water pollution, and make foods more …

Decoding green claims: What business journalists need to know

Corporate sustainability is everywhere today – from product labels and glossy brochures to social media campaigns. Companies are eager to showcase their green credentials, whether through sneakers made from recycled materials or flights advertised as “carbon neutral.” But when examined closely, many of these claims don’t hold up. This gap between image and reality highlights two growing concerns: greenwashing, which involves misleading or exagge…