Bloomberg Uses 'Synthetic Characters' to Test Out Products and Marketing

Bloomberg uses 'synthetic characters' to test out products and marketing

Bloomberg Media chief operating officer Julia Beizer has explained how the business has used AI to create “synthetic characters” that it can test products and marketing messages on. Speaking at Press Gazette’s Media Strategy Network event, held at the People Inc building in New York, she also explained how the publisher has grown revenue by 7% this year in the face of falling referral traffic from Google. Bloomberg Media has added more than 100,…

Bloomberg Media is using "synthetic characters" to test products

Bloomberg Media is using artificial intelligence to create “synthetic characters” that it can test products and marketing messages on, reports Dominic Ponsford of Press Gazette. Ponsford reports, “Bloomberg Media has added more than 100,000 subscribers over the last year and is nearing 700,000 paying readers and viewers for its consumer media business (as distinct from […]

AppsFlyer unveils eight AI-driven marketing products

AppsFlyer has introduced a sweeping set of eight new products aimed at repositioning the company from a mobile attribution specialist to a broader marketing-cloud provider.