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Published 2 days ago • loading... • Updated 9 hours ago
Tim Cook Won't Appear in Apple's September 9 Event Video
John Ternus is expected to front Apple’s first iPhone launch as CEO, with the iPhone 18 Pro lineup and a possible foldable model set to debut.
On Wednesday, September 9, John Ternus will lead his first Apple iPhone launch as CEO, marking a significant shift in the company's product announcement leadership.
Ternus took over Apple's leadership responsibilities on September 1, ending Tim Cook's 15 years at the top; Cook remains as executive chairman but has stepped back from major announcements.
Apple's event will showcase the iPhone 18 Pro series, Apple Watch Series 12, and new AirPods 5, with a potential foldable 'iPhone Ultra' expected to cost USD 2,299.
According to Bloomberg, Cook will attend the September 9 event but will be seated in the VIP section, signaling the official passing of the torch to Ternus.
Ternus called the upcoming event "phenomenal," and Apple's 'Surprise and Shine' theme has fueled rumors of major innovations as the company plans to hike US prices by USD 100.
The wait for Apple's iPhone 18 Pro launch is about to end, but this time it's not just about a new iPhone. After 15 years, Apple's launch stage will see a major change. A new face could replace Tim Cook.