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Apple Makes Biggest Change to iPhone Release Cadence in 7 Years in Ternus' First Showcase as CEO

Summary by BizToc
In John Ternus' debut showcase as CEO, Apple unveiled a swarm of new products, including its first foldable phone called the iPhone Duo, as well as the iPhone 18 Pro and Pro Max with a larger screen. But the biggest news for investors from Wednesday's event may be the absence of an iPhone 18…

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At his first big appearance, Ternus sets the most expensive iPhone of all time in the scene. Apple understands AI differently than the pioneers OpenAI, Google and Meta.

·Düsseldorf, Germany
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Apple entered the foldable phone market later than its competitors, but John Ternus doesn't seem keen on being a follower. In his very first keynote as CEO, he publicly pointed out what Apple believes the market has been doing wrong.

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sixcolors.com broke the news on Thursday, September 10, 2026.
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