Apple's First Foldable iPhone Could Reshape the Creative Canvas for Brands
Apple’s foldable entry joins new iPhone 18 Pro models, while analysts say the category still makes up less than 5% of the smartphone market.
- On Wednesday, Apple unveiled its first foldable smartphone, the iPhone Duo, at the company's Cupertino, California headquarters, marking entry into the niche foldable category.
- Apple is entering a category already populated by rivals Samsung, Motorola, and Google, following its established playbook of waiting for products to prove market viability before shaping the category.
- Priced at $1,999, the Duo features a 7.6-inch display that is 80% larger than the Pro and supports the Apple Pencil, the most expensive iPhone yet.
- CEO John Ternus introduced the phone, marking a seamless transition from Tim Cook, telling the audience "actually there is one more thing" before revealing the foldable design.
- Foldables currently account for less than 5% of the smartphone market, though Apple simultaneously advances Siri's AI capabilities while managing global memory chip shortages affecting pricing.
15 Articles
15 Articles
Throwback to how Steve Jobs introduced the 1st iPhone in 2007 as Ternus' iPhone Duo becomes Apple's biggest design leap
John Ternus unveiled Apple's first foldable iPhone, the iPhone Duo. Nearly two decades later, Steve Jobs introduced the original iPhone in a keynote that became one of technology's finest moments.
Apple’s iPhone Duo has foldable UI tricks Android should have had first
TL;DR Apple’s new iPhone Duo brings iOS tweaks to enhance one-handed usage. UI elements such as the status bar, dock, and app navigation buttons are moved to the right to allow easy access. The Dynamic Island is now vertical instead of horizontal to utilize the space better. Foldables are suddenly watercooler talk. That’s because after almost a decade of trailing, Apple is finally catching on to the foldable race with the first-ever folding iPh…
For years, Apple's iPhone Keynotes were called: More of the same. Now the company is daring something new.
Apple's delayed entry into the foldable phone market has left many skeptical. But once you hold it in your hand, the iPhone Duo truly makes a difference.
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