Apple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules
The claim says Apple’s ATT framework gave its own ad business an edge and caused significant losses for thousands of developers, Hausfeld said.
- On Thursday, ATT Collective Action Limited filed a £2 billion lawsuit against Apple at London's Competition Appeal Tribunal, accusing the iPhone maker of abusing its market power through unfair App Tracking Transparency restrictions on third-party developers.
- The legal claim argues that Apple's 'double consent requirement' harms third-party developers whose business models rely on advertising, while Apple's own advertising operation gathers comparable data without the same restrictions.
- European regulators have previously penalized Apple for the framework, with France's competition watchdog fining the company £150 million in April 2025 and Italy's authority fining it more than £98.6 million in December.
- Apple maintains the framework delivers 'important privacy protections' and has not commented further on the claim. The Competition Appeal Tribunal's opt-out collective regime means all affected developers are covered unless they actively opt out.
- The company is currently appealing a previous tribunal decision involving App Store commissions worth around £1.5 billion. This new case attacks the advertising layer instead, representing a different revenue stream and theory of harm.
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Apple is faced with a lawsuit of more than two billion pounds (about 2.3 billion euros) due to its rules on app tracking in the UK. It was filed on Thursday on behalf of app developers at the relevant competition court in London.
Why UK Developers Are Suing Apple for USD 2.7 Billion Over Its Privacy Rules | 📲 LatestLY
UK app developers have filed a Euro 2 billion lawsuit against Apple with the Competition Appeal Tribunal, alleging its App Tracking Transparency rules give its own ads an unfair advantage. Apple disputes the claims, maintaining the feature protects user privacy equally. Scroll below to know more about the case. 📲 Why UK Developers Are Suing Apple for USD 2.7 Billion Over Its Privacy Rules.
A group of app developers in the UK are suing Apple for over £2 billion in damages, alleging that Apple's app data tracking rules are unfair to them.
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