CMOs Need to Unlearn Departmentalitis and Expertitis: Shubhranshu Singh

CMOs need to unlearn departmentalitis and expertitis: Shubhranshu Singh

New Delhi: Once upon a time, a chief marketing officer (CMO) was perceived as a storyteller-in-chief or a brand custodian with a seat near the decision-making table.  Today, in the face of generative AI, martech stack overload, and the decision-making table expecting growth and accountability, the role of CMO is undergoing one of the most significant overhauls in the corporate world of our country.  In most corporate functions - finance, manufac…

Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation - Demand Gen Report

Apollo.io, a leading AI-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in the company’s evolution as Apollo transitions from a high-growth startup to a mature enterprise technology company, now generating more than $100 million in annual recurring revenue. The new hires join a lead…