‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads

‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads

If ChatGPT’s move into advertising is to become a durable feature of its business rather than a short-term experiment, much will hinge on whether those ads can prove they drive real outcomes, not just impressions. Target wants to be among the first to find out. The retailer is one of the first wave of brands to start testing ads across ChatGPT’s free and Go tiers — a pilot which began on Feb. 9, having been delayed three days by OpenAI. It is pr…