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Amnesty International launches thought provoking pride month campaign - Marketing Beat
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Amnesty International launches thought provoking pride month campaign - Marketing Beat
Not-for-profit organisation Amnesty International has unveiled a new ad series challenging performative allyship for Pride Month. Devised by communication agency Shape History, the creative is centered around a rainbow bracelet, a symbol of “solidarity and allyship”. Advocates who have donated to the charity will be given a bracelet as a sign of their support for the LGBTQIA+ community. “We want to move beyond empty gestures and rainbow-washing.…
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