Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

The Washington Hispanic

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ByteDance, TikTok’s parent company, has as its deadline Saturday to sell its operations to an American company and thus avoid a federal ban on the application. This has led content creators and companies who started online to take steps to make sure they continue to reach their audience. Justin Carmona, who is a waiter in Baltimore, said he has been encouraging his followers to also subscribe to their YouTube channel or follow him on Instagram a…