American Eagle’s Foot Traffic Drops Amid Sydney Sweeney Controversy

American Eagle Controversy Isn't Driving Sales

The controversy surrounding American Eagle Outfitters' campaign starring Sydney Sweeney has created a lot of noise for the brand, but hasn't boosted sales. Traffic to American Eagle's U.S. website soared following the campaign's roll out on July 23, increasing more than 60% on July 28 compared to the same day last year, according to Consumer Edge. However, the brand's market share has remained relatively flat. American Eagle's control of the den…

American Eagle’s Foot Traffic Drops Amid Sydney Sweeney Controversy

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still be unfolding at stores.

Fashion's key learnings from American Eagle’s Sydney Sweeney campaign

Drapers Fashion’s key learnings from American Eagle’s Sydney Sweeney campaign Following the recent backlash to American Eagle's Sydney Sweeney campaign, Faye McConnell, brands and media lawyer, and Katharine Mason, advertising lawyer at Browne Jacobson, share insights into campaign pitfalls fashion retailers should avoid.The post Fashion’s key learnings from American Eagle’s Sydney Sweeney campaign appeared first on Drapers.

Sydney Sweeney’s American Eagle jeans campaign not ‘great’ for store traffic

Actress Sydney Sweeney's controversial “great jeans” ad campaign from American Eagle Outfitters Inc. could be taking a toll on store traffic.