Amazon Flexes Its Reach With Star-Packed Upfront

Upfront 2026: Amazon is doubling down on YA content with a ‘Fourth Wing’ series. Advertisers are preparing to feast

Amazon can deliver anything—including, increasingly, eyeballs to advertisers. And now, its upcoming slate of content, including an adaptation of the best-selling novel Fourth Wing and a list of young adult content, is sure to have advertisers excited. The e-commerce giant held its annual Upfront event at the Beacon Theater in New York City on Monday night, showcasing new TV shows, movies, sports, and podcasting content destined for its Prime Vid…

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Streaming companies have spent years chiseling their way into the upfront market. Few have done so as aggressively as Amazon, which is using the annual negotiation season as a beachhead for both its ad tech and streaming ad businesses as it kicks off this week. “We’re not incremental to linear anymore. We’re competing at the broadcast level,” said Tanner Elton, Amazon’s vp of U.S. ad sales. Speaking with Digiday, Elton argued that Amazon is now …

Muhammad Ali’s Widow Touts Late Boxer’s “Package” to Amazon Upfront Crowd

Muhammad Ali's widow, Lonnie Ali, got pretty personal with Amazon's upfront crowd while chatting with Michael B.

Amazon Upfront: Here’s What Happened Beacon Theater

Amazon clearly spared no expense with their Upfront as celebrated DJ and record producer Diplo warmed up the crowd for the streamer’s evening event. Kacey Musgraves soon followed with performance of Dry Spell and Butterflies that reminded the crowd that this is no longer your television mother’s Upfront. That was reinforced when Oprah Winfrey opened […]

Michael B. Jordan Unveils Amazon TV Slate, Including Muhammad Ali Series ‘The Greatest,’ ‘Creed’ Spinoff and Romantasy ‘Fourth Wing’

Michael B. Jordan was among the closing acts at Amazon’s upfront presentation to advertisers Monday at the Beacon Theatre in New York. And this particular appearance was not about the Oscar winner’s next big acting gig, but about his growing role as a producer. Towards the end of the event, Jordan unveiled details about a trio of TV shows he is producing for Prime Video, including Muhammad Ali biographical series “The Greatest,” “Creed” spinof…

Amazon Flexes Its Reach With Star-Packed Upfront

The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.