6 Articles
6 Articles
The Federal Trade Commission of the United States (FTC) and the Attorney General's Office of 22 states of the country entered into legal action against Amazon, claiming that the company was involved in misleading and unfair practices that secretly raised prices in their advertising auctions linked to searches carried out on its platform. Exclusive material for subscribers. To have full access, access the link of the subject and register.
The US Federal Trade Commission (FTC) and 22 state prosecutors-general argue that Amazon secretly replaced the results of the higher priced auctions defined by the company itself.
Reserve Judgment: The FTC Takes on Amazon’s Ad Auctions
The price to beat in Amazon’s advertising auctions may not have come from another advertiser at all, according to a lawsuit filed Aug. 31 by the Federal Trade Commission (FTC). In the complaint, the FTC alleges that Amazon quietly set the price itself, promising one pricing rule and using another. That allegation could support a ... Reserve Judgment: The FTC Takes on Amazon’s Ad Auctions
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