Amazon Ads and Global announce integration

Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP

Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which gives advertisers using Amazon DSP access to the UK's biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon [...] The post Amazon Ads & Global Announce Integration Bringing the UK’s Biggest Commercial Audio Brands to Amazon DSP appeared first on ExchangeWire.com.

Global’s audio brands now available to advertisers using Amazon DSP

Amazon Ads and Global have announced a programmatic integration giving advertisers using Amazon DSP access to Global’s commercial audio brands. The deal connects Amazon DSP directly with Global’s DAX platform, allowing campaigns to run across digital audio, mobile, Global Player and smart speakers including Alexa. It combines Amazon’s shopping, streaming and browsing data with Global’s audience reach, giving advertisers a clearer way to target l…

Amazon Ads and Global announce integration

Amazon Ads and Global, the Media & Entertainment group, has announced a programmatic integration which gives advertisers using Amazon DSP access to some of the UK’s biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange, which offers programmatic and data capabilities. It […]