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Alibaba Group Partners with UEFA Men’s Club Competitions from 2027/28 to 2032/33 and UEFA EURO 2028™
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The partnership between Alibaba and UEFA was formalized on 29 May 2026 in Budapest. This agreement marks a major strategic turning point for European football. Indeed, the Chinese group becomes the official partner [...]
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ZawyaAlibaba Group Partners with UEFA Men’s Club Competitions from 2027/28 to 2032/33 and UEFA EURO 2028™
Alibaba becomes the official and exclusive partner for AI, Cloud Computing Services, and E-commercePartnership to deploy Alibaba Cloud and Qwen Artificial Intelligence to deliver smart operations and personalized digital experiences for fans
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