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AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris Alvares – Beet.TV
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AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris Alvares – Beet.TV
CANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. Speaking to Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Alvares said Alli stands apart from other marketing platforms because “it’s one utili…
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