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AI poised to transform shopping
- Tech companies like Google and Visa unveiled AI shopping tools in early 2025 to enhance online purchasing and personalization.
- These developments follow growing consumer use of generative AI for shopping and research, as shown in surveys by Adobe and Capgemini.
- Google, Visa, and AI firms partner to test AI agents that can buy products, offer virtual try-ons, and notify price drops while addressing data privacy.
- Surveys report 24%-39% of consumers use generative AI in shopping, but concerns about tool reliability and irrelevant suggestions persist, noted by experts like Rachel Wolff.
- These AI innovations suggest more personalized, faster shopping experiences ahead, though companies must gain consumer trust on accuracy and privacy.
12 Articles
12 Articles
DHL eCommerce has published its E-commerce Trends Report 2025, based on the knowledge of 24,000 online buyers from 24 key markets worldwide. This year’s study includes eight chapters, with six types of buyers and four generational segments, highlighting how the evolution of consumer expectations [...] The post AI and social networks transform online shopping, according to a DHL report appeared first on Ecommerce News.
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In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial intelligence (AI) in retail marketing (2:42), as revealed in the […]
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