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AI is undermining traditional growth models
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AI is undermining traditional growth models
Speaking at App Promotion Summit London 2025, Anton Volovyk reveals how his company went from viral success to spectacular failure — and back again. The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequence…
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