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AI is paying off but only for those who keep their nerve - DecisionMarketing
Summary by decisionmarketing.co.uk
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AI is paying off but only for those who keep their nerve - DecisionMarketing
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even though it threatens their very existence – but those professionals who remain focused on long-term goals are the ones most likely to see the best results. This is according to the AI in Marketing: Leadership and Impact in Europe report from Publicis-owned data giant Epsilon, which quizzed 300 senior level marketers in Europe, across…
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