AI in higher education: Identifying the real impact in the student recruitment journey

The Benefits of AI in Education

AI is quickly becoming one of the most valuable tools in higher education. Yet many institutions still haven’t adopted it in ways that meaningfully improve outcomes for students and staff—or deliver a clear return on investment. Used well, AI can make a real difference for operational efficiencies and student education. The benefits of AI in education range from giving students faster, more personalized support to helping universities run more e…

AI in higher education: Identifying the real impact in the student recruitment journey

As UK universities grapple with severe financial challenges, the need for them to optimise their processes has become more critical than ever. Many in the sector may naturally look to AI as a means of generating efficiencies and reducing costs where they can. However, this appetite for AI exploration brings with it greater expectations. Any technology investments universities make absolutely must deliver value.    The student recruitment journey…