Agencies Create Specialist Units to Help Marketers' Solve for AI Search Gatekeepers

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.

SEO And AI In 2025: Adapt Or Get Buried In The Search Results

Stuffing your content with your main keyword is no longer enough in the AI and SEO era, as you must also add similar phrases as well.

Agencies create specialist units to help marketers’ solve for AI search gatekeepers

Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients navigate the tech and its impact on consumer habits. In recent months media shops like Jellyfish, Wpromote and Kepler have each launched or expanded AI search services…