Age Inclusion Is Your Company’s Next Competitive Advantage

Age Inclusion Is Your Company’s Next Competitive Advantage

Demographic change isn’t coming—it’s here, and it’s reshaping labor markets, consumer behavior, and economic growth. Businesses that cling to youth-centric product and talent strategies alone risk missing out on one of the greatest growth opportunities of the 21st century: designing for the full life course. Life-course design recognizes that a 67-year-old startup founder, a 55-year-old caregiver, and a 72-year-old retiree-turned-consultant all …