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Adtech, IA, Retail Media, CTV: What to Expect From Cannes Lions 2025 - The Media Leader
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As of Monday, the world advertising industry finds itself on the Croisette. This year, the Cannes Lions will highlight the growing integration of technology into the advertising landscape. If creativity remains at the heart of the festival, this edition will once again highlight the strategic importance of the adtech and the AI in the transformation of the sector. The Media Leader mobilizes its French and British editorials to make you live the …
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