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Social Media Users Rubbish at Spotting Sneaky Ads
A University of Twente study found many Instagram users overlook ads due to their native design, while Meta’s ad impressions rose 11% year on year, reflecting increased monetization of user attention.
6 Articles
6 Articles
Among the photos of a well-known visiting temples in Southeast Asia, the beauty routine that recommends fashion influencer or the interesting story that an old classmate has in his hands, always slips at least one ad as he walks through an Instagram wall. Ads on social networks have long beset users. They are not simple interruptions, as they are part of a carefully designed digital marketing strategy. Their aim is to catch attention, provoke an…
Social media users rubbish at spotting sneaky ads, say boffins
Social media marketeers getting better at concealing promos in posts Boffins have peered deep into the eyes of social media users and come to the conclusion that they're not great at spotting when an influencer is trying to sell them something. . . .
How sneaky social media ads slip past our attention
Think you can easily spot an ad on social media? You might want to think again. New research shows that on platforms like Instagram, ads are far better at hiding in plain sight than most of us realize. Many of them are designed to look and feel like the regular posts from friends or influencers […] The post How sneaky social media ads slip past our attention appeared first on Knowridge Science Report.
A recent study shows that advertising, which is only visible at second glance as such and resembles normal content, often slips through.
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