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adobo Magazine goes into the Creative Futures on its 20th year
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adobo Magazine goes into the Creative Futures on its 20th year
My first international coverage at ADFEST 2025 came with a front-row lesson on what creativity actually means in the world beyond awards. I accompanied our Editor-in-Chief, Angel Guerrero, in an exclusive interview with that year’s Jury President — global creative icon and Interpublic Group’s first-ever Creative Advisor, Susan Credle. In that spirited conversation, she said something that permanently reframed my thinking. “I’ve always said that …
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