Adfest Marks 30 Years with New Lotus-Inspired Logo Designed by Santosh Padhi via Into Creative

adfest introduces new logo ahead of 30th anniversary edition

The Asian creative festival adfest has introduced a new logo designed by Santosh Padhi, also known as Paddy, founder, Chief Creative Officer and Chairman of Into Creative. The new identity comes ahead of adfest 2027, which will mark the festival’s 30th anniversary. The logo uses a simple paper-strip form bent into a curve. The negative space created by the shape references the adfest trophy, while also resembling a gateway, lotus bud and lotus p…

Adfest marks 30 years with new lotus-inspired logo designed by Santosh Padhi via Into Creative

adfest has unveiled a new logo designed by renowned creative leader Santosh Padhi aka ‘Paddy’ and his agency Into Creative, marking a new chapter for the festival as it prepares to celebrate 30 Years of Creative Excellence at adfest 2027.   More than a new visual identity, the new symbol represents adfest’s evolution, honouring three decades of creative achievement while opening the door to the next generation of creativity, culture and innovati…

adfest unveils new logo designed by Santosh Padhi and Into Creative

Mumbai: adfest has unveiled a new logo designed by renowned creative leader Santosh Padhi aka ‘Paddy’ and his agency Into Creative, marking a new chapter for the festival as it prepares to celebrate 30 Years of Creative Excellence at ADFEST 2027. The new visual identity is designed to honour three decades of creative achievement while looking ahead to the next generation of creativity, culture and innovation. Created by Paddy, Founder, CCO and C…