Forget About the Tech, OpenAI and Perplexity Are Brands Too

Forget about the tech, OpenAI and Perplexity are brands too

They reminded everyone that in 2025, AI isn’t just about tech. It’s about brand. When companies forget that, the fallout is fast and public.

MrBeast v Russell Brands; MF DOOM estate sues Temu; Perplexity faces Japan lawsuit – news digest

Our latest round-up includes a choking hazard warning over fake Lafufus, a South Korean High Court weighing in on ‘Baby Shark’, and more.

Additionally, brands such as OpenAI and Perplexity are non-technical

The soaring cost of using AI as a dominant brand is a result of many companies losing sight of their brand.Within a week, OpenAI and Perplexity...