US EditionAd Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
The reform narrows personal data definitions, permits AI training on pseudonymized data without consent, and streamlines cybersecurity reporting, impacting ad-targeting and compliance.
- On Nov. 19, the European Commission will unveil its Digital Omnibus package, amending GDPR and proposing to pause the AI Act for at least a year while easing data privacy controls.
- Calls for competitiveness and simplification from figures like Mario Draghi and von der Leyen pushed the Digital Omnibus, framed to resolve overlapping GDPR, ePrivacy and AI Act rules and accelerate reform.
- Detailed proposals include narrowing the personal data definition, allowing AI training on personal and pseudonymous data via a 'legitimate interest' basis, merging ePrivacy into GDPR, and streamlining cybersecurity reporting under NIS2, Cyber Resilience Act and DORA.
- For publishers and ad tech intermediaries, the Omnibus may reduce consent friction but deepen reliance on browsers and OS-level privacy defaults, while SMEs gain relief from fewer DPIAs and simpler consent banners.
- Rights groups and privacy bodies say the International Association of Privacy Professionals warned the draft could weaken sensitive data protections, while Damini Satija of Amnesty Tech called the push deregulatory, and Social Democrats, Greens and liberal groups protested the changes.
15 Articles
15 Articles
EU: Digital omnibus proposals will tear apart accountability on digital rights
Responding to the European Commission’s so-called “digital omnibus” proposals, which will dismantle the bloc’s protections against digital threats, Damini Satija, Programme Director at Amnesty Tech, said: “The EU’s ongoing deregulatory push will lead to a weakening of people’s rights and expose them to digital oppression. It will open the door to unlawful surveillance, discriminatory profiling in welfare and policing, strip people of their righ…
EU to delay 'high risk' AI rules until 2027 after Big Tech pushback
The European Commission proposed easing and delaying parts of major tech laws, including shifting high-risk AI rules to 2027. The “Digital Omnibus” aims to cut red tape while maintaining strong regulation, simplifying cookie consent and allowing limited personal-data use for AI training under revised GDPR rules.
Under pressure from Berlin, Washington and the tech giants, the Community executive proposes to postpone provisions of its regulation on artificial intelligence and also wants to make data processing by the developers of AI simpler.
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
The European Commission is set to unveil its Digital Omnibus package on Nov. 19, a sprawling reform effort pitched as a clean-up of Europe’s digital regulatory landscape. However, leaked drafts and consultations suggest the package may go far beyond tidying up. The Omnibus appears poised to amend core sections of the EU’s General Data Protection Regulation, relax limits around AI training, and soften some of the consent-centric features that def…
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