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ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation
- ActiveCampaign announced the launch of Active Intelligence, a new AI-driven marketing experience, on May 22, 2025, in Chicago.
- This launch comes shortly before ActiveCampaign’s twice-yearly Innovation event scheduled for late May and advances the company’s mission to redefine marketing beyond conventional automation methods.
- Active Intelligence deeply integrates AI to orchestrate goal-based, real-time, adaptive cross-channel campaigns, also introducing 12+ AI agents for faster execution.
- ActiveCampaign also revealed native WhatsApp Messaging after acquiring Hilos, enabling access to over 2.4 billion WhatsApp users worldwide.
- The launch aims to increase efficiency, creativity, and growth for marketers and businesses by allowing small teams to achieve what once required entire departments.
29 Articles
29 Articles
ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation
This launch sets the stage for the company's upcoming Innovation Keynote and a transformative leap beyond traditional automation—turning business goals into cross-channel campaigns that deliver immediate results
ActiveCampaign Launches Active Intelligence: Pioneering the Future of AI-Driven Marketing Automation
ActiveCampaign, a global leader in marketing automation, announced the launch of Active Intelligence—a transformative AI-powered experience that redefines how businesses automate and scale their marketing efforts. Seamlessly woven throughout the entire platform, Active Intelligence introduces system-wide intelligence to drive faster, smarter, and more intuitive marketing strategies. Unlike traditional automation tools, Active Intelligence empowe…
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